What is an SEO Article?
An SEO Article is typically a short 300 to 500 word article which is freely distributed on the internet primarily for the link(s) back to the author's website.
Why use a Salesletter on your webpage?
Salesletters are written to deliver maximum sales impact. The goal of a Sales Letter is to gain the visitors attention and then lead them methodically to a strong call to action (i.e. – closing the sale).
What is a Blog or Weblog?
A Blog (aka weblog or web log) is a Web page that is frequently updated, usually with personal insights and Web links. Each blog entry is typically short and to the point, sometimes with a link to a longer, extended entry.
I run a business, what good is a blog to me?
Weblogs are a great traffic generator, but only if they are honest, and not just marketing hype. There are many uses for a business weblog - not just for personal diaries.
What do I need to set up a blog?
Since blogs are just Web pages, all you really need to set up a blog is a computer, space on a web hosting server for your pages, and time to create the blog. But there is an easier way to go.
What is a Press Release?
A press release is a communication that you send to magazine and newspaper editors about your software. If they think their readers will be interested in your program, they'll print a New Product Announcement in their publications.
Which media outlets use Press Releases?
All of the computer magazines print them. They're eager to tell their readers about the newest hardware and software. Like yours. Business and consumer magazines print press releases. So do daily and weekly newspapers.
Are Press Releases better than Ads?
Press releases are an additional tool that you can use to promote your products. You have to determine if you're going to buy space ads, use card decks, send direct-mail, create bundling agreements, sell on your web site, buy radio and television time, or use any number of advertising and publicity vehicles to promote your hardware and software.
Who should write my Press Release?
You could write it yourself, or you could hire a public relations professional to write it for you.
What are the chances that my Press Release will be used?
That depends upon a number of things, many of which you can control: Is your product something that the editor's readers will be interested in? Is your press release well-written, or will it require a lot of editing?
WHAT are "the Newsletters"?
A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Newspapers and leaflets are types of newsletters.
So why would you want your own email newsletter?
In short, because it can have a hugely positive impact on your bottom line! Imagine what a 45% improvement in your customer retention would do for your bottom line.
What are Salesletters?
A form of direct mail in which an advertiser sends a letter to a potential customer
Does it make sense to post a sales letter at a web site?
Certainly! In fact, one school of thought holds that you will maximize your online sales by constructing your entire web site as a sales letter and order form, with no other content. Without going that far, you can create more intimacy with your Web site visitor by using the sales letter format.
What is Online Video Marketing?
Online video marketing is the key business differentiator for web companies wanting to communicate effectively their product profile and benefits within the shortest possible time. There is nothing else that comes close to the effectiveness and persuasion power of a well designed video message.
How Effective is Video Marketing?
An obvious advantage of video over print is that video involves more of the senses; it sells your product or service using sight, sound, and emotion. So your prospects are more engaged, and thus more likely to be convinced.
What is Search Engine Optimization
Search Engine Optimization (SEO), considered by many to be a subset of search engine marketing, is a term used to describe a process of improving the volume or quality of traffic to a web site from search engines, usually in "natural" ("organic" or "algorithmic") search results.
What's the difference between Search Engine Optimization and Pay-Per-Click methods?
Search Engine Optimization is a long, carefully planned and executed method for generating more visits to a website. It involves maximizing your website's structure, content, code, and links. When done properly, various pages within a website bubble up to the top of the search engine results pages (frequently called "SERPs"). Ideally a top 10 placement will be achieved. Pay-Per-Click Advertising (frequently called "PPC") is a form of marketing that involves paying for each visitor to your site. It typically begins at about 10 cents per visitor but can go up to $10, $20 and more.
How long does it take for SEO results to kick in?
The amount of time required to see results of search engine optimization work range anywhere from 2 weeks to a few months. This is dependent on how often search engines update their index and subsequently re-rank sites. The Google Dance for example is almost a spectator sport among the SEO community.
What is Link Building?
Link Building is a process of getting quality websites link to your website, in order to improve your link popularity or the page rank.
An SEO Article is typically a short 300 to 500 word article which is freely distributed on the internet primarily for the link(s) back to the author's website.
Why use a Salesletter on your webpage?
Salesletters are written to deliver maximum sales impact. The goal of a Sales Letter is to gain the visitors attention and then lead them methodically to a strong call to action (i.e. – closing the sale).
What is a Blog or Weblog?
A Blog (aka weblog or web log) is a Web page that is frequently updated, usually with personal insights and Web links. Each blog entry is typically short and to the point, sometimes with a link to a longer, extended entry.
I run a business, what good is a blog to me?
Weblogs are a great traffic generator, but only if they are honest, and not just marketing hype. There are many uses for a business weblog - not just for personal diaries.
What do I need to set up a blog?
Since blogs are just Web pages, all you really need to set up a blog is a computer, space on a web hosting server for your pages, and time to create the blog. But there is an easier way to go.
What is a Press Release?
A press release is a communication that you send to magazine and newspaper editors about your software. If they think their readers will be interested in your program, they'll print a New Product Announcement in their publications.
Which media outlets use Press Releases?
All of the computer magazines print them. They're eager to tell their readers about the newest hardware and software. Like yours. Business and consumer magazines print press releases. So do daily and weekly newspapers.
Are Press Releases better than Ads?
Press releases are an additional tool that you can use to promote your products. You have to determine if you're going to buy space ads, use card decks, send direct-mail, create bundling agreements, sell on your web site, buy radio and television time, or use any number of advertising and publicity vehicles to promote your hardware and software.
Who should write my Press Release?
You could write it yourself, or you could hire a public relations professional to write it for you.
What are the chances that my Press Release will be used?
That depends upon a number of things, many of which you can control: Is your product something that the editor's readers will be interested in? Is your press release well-written, or will it require a lot of editing?
WHAT are "the Newsletters"?
A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Newspapers and leaflets are types of newsletters.
So why would you want your own email newsletter?
In short, because it can have a hugely positive impact on your bottom line! Imagine what a 45% improvement in your customer retention would do for your bottom line.
What are Salesletters?
A form of direct mail in which an advertiser sends a letter to a potential customer
Does it make sense to post a sales letter at a web site?
Certainly! In fact, one school of thought holds that you will maximize your online sales by constructing your entire web site as a sales letter and order form, with no other content. Without going that far, you can create more intimacy with your Web site visitor by using the sales letter format.
What is Online Video Marketing?
Online video marketing is the key business differentiator for web companies wanting to communicate effectively their product profile and benefits within the shortest possible time. There is nothing else that comes close to the effectiveness and persuasion power of a well designed video message.
How Effective is Video Marketing?
An obvious advantage of video over print is that video involves more of the senses; it sells your product or service using sight, sound, and emotion. So your prospects are more engaged, and thus more likely to be convinced.
What is Search Engine Optimization
Search Engine Optimization (SEO), considered by many to be a subset of search engine marketing, is a term used to describe a process of improving the volume or quality of traffic to a web site from search engines, usually in "natural" ("organic" or "algorithmic") search results.
What's the difference between Search Engine Optimization and Pay-Per-Click methods?
Search Engine Optimization is a long, carefully planned and executed method for generating more visits to a website. It involves maximizing your website's structure, content, code, and links. When done properly, various pages within a website bubble up to the top of the search engine results pages (frequently called "SERPs"). Ideally a top 10 placement will be achieved. Pay-Per-Click Advertising (frequently called "PPC") is a form of marketing that involves paying for each visitor to your site. It typically begins at about 10 cents per visitor but can go up to $10, $20 and more.
How long does it take for SEO results to kick in?
The amount of time required to see results of search engine optimization work range anywhere from 2 weeks to a few months. This is dependent on how often search engines update their index and subsequently re-rank sites. The Google Dance for example is almost a spectator sport among the SEO community.
What is Link Building?
Link Building is a process of getting quality websites link to your website, in order to improve your link popularity or the page rank.
